Red Manifesto


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The color of wine. Raw meat. Fresh blood. Lacquered nails. The perfect lipstick. The richness of chocolate. A deep tissue massage. A deep orgasm. Sex. Heartbreak. A nasty period. A nasty woman. Intimidating. Powerful. Bold. Grown-up. 

Female. Femme. Fatale. Lady. Woman. Witch. Bitch. 

Don’t. Give. A. Fuck.

 

Why red?

Color is reactionary. It has the power to convey emotions and meanings without words. Instead of serializing our content numerically or by season, we wanted to thematize it instead. Creating content in the abstract forces us to rely on our gut instincts and creative intuitions. To begin our experiment we chose the color red - a deeply emotional and intuitive color. Red stimulates the appetite. What better color for a dinner party?

The KLEAN is about all catharsis and no color expresses emotion better than red. We see it as a return to adult womanhood, feeling it is essential to reassert our power. No more millennial pink, it is infantilizing and we flatly reject it as the color that defines our generation. Be bold. Be red. Be KLEAN.

 

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Red 18-1550

  • A bold Red that is warm, sensual and immediately pleasing to the eye

  • Gets the metaphorical blood of the palette pumping

  • Exciting and dynamic, breeds unmistakable confidence

  • Red tones invite confidence and warmth

Leatrice Eiseman Executive Director, Pantone Color Institute

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A brief history of red

The color red has been entwined throughout human history regardless of culture. In a series of installments we will explore how the color has played a role in our culture and how our favorite femmes have used the color to shape history. 

  • Red was used by ancient Romans to dress their Gods.

  • In India, China and Nepal, brides wear red traditionally, as it brings good luck.

  • A red 'kimono' in Japan defines good luck and happiness.

  • Easter eggs were painted in red color in Greece.

  • South Africans use red as the color for mourning.

  • In Celtic culture, red stands for afterlife and death.